Taking a look at some media trends in the digital age
Taking a look at some media trends in the digital age
Blog Article
This post outlines some of the most significant changes in consumer behaviours when it concerns consuming media.
In the existing digital age, smart phones have become one of the most common devices that people are using to view videos and access media. These days, many social media platforms are offering unlimited feeds of short, fast-paced videos, that are growing in appeal among smart device users. In fact, statistics show that that internationally, mobile content consumption is on the rise, showing that short form content is one of the fastest growing media trends today. These platforms allow users to see a collection of selected content and interact instantly, making these videos a lot more interesting and addicting than standard television. Short form videos are also being used more often for news and instructional purposes, not just for entertainment. Subsequently, this pattern is shifting the way people are proactively looking for and counting on to get information, in a much faster, much shorter and more accessible format.
With constant shifts and advancements in the digital landscape, what are the current trends in media? Well, together with the rise of internet streaming platforms and short form video content, the way in which people are getting their information is also evolving. Individuals are progressively turning towards online news sources, rather than viewing television, to learn about existing worldly affairs. Nevertheless, at the same time, . due to a constant flow of information, individuals are coming to be overwhelmed by big volumes of content. In reaction to this, news organisations are re-engaging audiences by making short form content that is more clear and easier to navigate. Nowadays it is common to see news channels that have sizeable followings on social media sites. This pattern can be validated by the CEO of the fund that owns Euronews, for instance. Using this method has been necessary for supplying people with trusted and authenticated news sources, in a format they can easily relate to.
In recent years, with the growth of digital content, the way in which individuals consume content has changed significantly. For several years, standard television was the main source of household entertainment for the majority of people. However, after the advancement of streaming platforms, many viewers are turning away from arranged television, especially among younger people. Rather, international media content analysis shows that more individuals are purchasing memberships to streaming services, which strongly evidences the shift in audience consumption habits. These options are popular for enabling people to watch the shows and movies they want, any time they feel like it. Those associated with the media sector, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for instance, would recognise the appeal of streaming platforms as a prominent media consumption habit among audiences today. These modifications show the move towards user-controlled viewing interests in the market.
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